Branding vs. Marketing: Why You’re Confusing the Two and It’s Costing You
Your logo is not your brand. Your Instagram posts are not your marketing. Let’s fix the confusion. Here’s a common trap for small businesses: they invest in a logo, make a website, post on Instagram… and then wonder why their growth stalls. It’s because they’re blending branding and marketing—and not doing either with intention. […]
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